Job Title Director, Marketing - Valentino Makeup

Division: Luxury Products Division

Location: (NY, 10 Hudson Yards; 435 Hudson Street; NJ, 111 Town Square Pl Jersey City; CA, L'Oreal West)

Reports To: AVP, Valentino Brand Marketing

Who We Are:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancome, Yves Saint Laurent, Giorgio Armani and Youth to the People.

What You Will Do:

Drive Valentino's makeup business under guidance of AVP to increase share of market in competitive landscape with a consumer centric approach. Drive brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence.

Own and uncover deep consumer insights to initiate breakthrough communications and data-driven marketing. Perform business & competitive analyses, marketing budget/financial control, and preparing presentations for top management meetings.

Job Duties and Accountabilities

1. New Product Launches:
   1. Product Development: Be the voice of the US for product development by the DMI: share US strategy, point of view and needs to ensure market needs are being met
   2. Dimensioning: Develop forecast proposals for new product launches and samples/GWPs as well as revise forecasts in real time as plans change or trends emerge
   3. Go-to-market: Create and manage 360 plans for new launches and pillars ensuring all key levers are activated and cross-functional teams are hitting deliverable dates
   4. Work with Supply Chain + Demand to ensure consistent flow of communication from DMI with regards to delays and launch timings
   5. Lead deck creation for all market meetings and retailer meetings

1. Portfolio Management:
   1. Maintain portfolio: Evaluate product performance to strategically prioritize and allocate resources for optimal ROI, identifying areas of improvement, and keeping the products aligned with the brand's broader strategy (pillar focus, add/delete, etc.)
   2. Grow business: identify needs gaps, areas of opportunities to grow the brand's portfolio to optimize their market performance
   3. Performance analysis: Analyze weekly and monthly sales data, compiling relevant commentary in a report to Senior Management identifying key opportunities and challenges within the business
   4. Partner with Supply / Demand to ensure catalog stock needs are met
   5. Evaluate pricing strategy
   6. Manage sample and retail tools forecasts for catalog

1. Global marketing relationship
   1. Develop strong relationship with global marketing counterparts
   2. Partner with global marketing on US - centric needs inclusive of product development, shades, naming, content, etc.

1. Market consumer analysis:
   1. Develop and analyze business and market data, contribute to drawing conclusions, understand and articulate category knowledge and the customer business cycle
   2. Conduct competitive analysis and market research

1. Content Strategy
   1. Own PDP strategy and layout in partnership with Brand Asset Manager (BAM)
   2. Develop brief for any local shoots/content needs
   3. Provide DMI with clear content needs and review DMI finished content and provide US-centric feedback

1. Management of direct report
   1. Oversee Assistant Manager of makeup category in day-to-day responsibilities
   2. Foster direct report's development and growth as a marketer

1. Retail Marketing
   1. Brief creative team on projects including permanent merchandising and temporary in-store placements
   2. Work with vendors to execute special events and pop up concepts

1. Cross-Functional Collaboration
   1. Partner with A&I and Media teams to ensure there is synergy with overall brand marketing positioning and a clear calendar of key activations throughout the year

Key Challenges, Issues and Complexity

Valentino is one of the faster growing brands of the luxury market. With a very promising plan and high ambitions for the coming years and focus on accelerating the makeup business, the Valentino makeup team is looking for a strong makeup expert, in touch with US consumers and trends. A solid marketer able to balance creativity, analytical skills and operational leadership with very different partners to address the challenges rebooting the brand in makeup.

Organization Structure and Key Working Relationships

• This role will work closely with the AVP of Brand Marketing
• This role will have a direct report of an Assistant Manager of Makeup Marketing

• In addition to the direct brand marketing team - this role will work cross-functionally with the A&I Team, Media Team, Sales Team, Supply & Demand, & D2C Team
• This role is responsible for being the owner of the US marketing Go-to-market strategy and liaising with all teams on defining our US specific strategy
• In addition to US team - this role will work hand in hand with the Global Makeup Team

Job Dimensions

• Number of direct reports: 1
• Total Staff: Team is currently made of a 1 AVP, 2 Assistant Managers (1 managing fragrance) - in addition to this current role
• Brand Marketing team reports into VP of Valentino Marketing

What We Are Looking For:

Required Qualifications:

• Bachelor's degree
• 8-10 years of marketing experience in the prestige cosmetics industry, preferably with a focus on makeup
• Excellent written and verbal communication skills
• Detail-oriented with strong analytical skills. Self-motivated.
• Proactive problem-solving skills
• Must be an excellent team player with collaborative mindset, the ability to build, foster and nurture relationships with members of cross-functional teams
• Ability to handle a fast-paced and ambiguous environment

What's In It For You:

• Salary Range: $119,900-$170-800
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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