Company Overview
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks.
Company Summary
Name
Red Bull North America
Number of Employees
1,001-5,000
Phone
(310) 460-5416
Location
1740 Stewart Street
Santa Monica, CA
90404