Company Overview

It's in our DNA to create the solutions our communities need to stay healthy. We're with you all the way, Florida.

Florida Blue, a GuideWell Company, has been providing health insurance to residents of Florida for 75 years. Driven by its mission of helping people and communities achieve better health, the company serves more than five million health care members across the state. We are looking for exceptional people who will bring our mission to life and succeed by putting the member first.

Our purpose
Advancing health has always been at the center of our story. From the critical coverage that delivers peace of mind to the full breadth of health solutions that care for every aspect of your well-being, you can rest assured that Florida Blue is always looking out for you, your family, and your community as we have done for more than 75 years.

We are so much more than an insurer. We’re your health partner, working to lower your costs, make your benefits easy to access, and providing you with a broad range of health services that include traditional medical care, mental well-being, preventive care, and so much more. As a policyholder-owned not-for-profit, we invest resources to keep health care costs lower and work hard to ensure as many people as possible have access to high-quality, affordable, and equitable care.

We’re always working, always investing, and always advancing toward a better state of health. 

Our mission
To help people and communities achieve better health

Our vision
To be a leading innovator enabling healthy communities

Our values
Our values are non-negotiable. They describe the core principles that serve as a compass for our actions and describe how we behave in the world.

  • Respect – We believe everyone deserves to be valued and treated with dignity.
  • Integrity – We believe in honesty, truthfulness, and adherence to the highest ethical standards. 
  • Inclusion – We believe health equity is a right and that helping everyone belong makes us smarter and stronger. 
  • Imagination – We believe embracing new and different ideas helps us advance health together. 
  • Courage – We believe speaking up and taking the right action—even when it is hard—is how we get better. 
  • Excellence – We believe in driving high-quality results that make our customers love us.

Our culture

Our employees are the cornerstone of our culture. We encourage their talents and passions that translate into innovation — the innovation that drives us to push the boundaries of what health insurance can do . . . and be.

It’s a culture that celebrates individuality while embracing collaboration. And it motivates us to never stop working to help all Floridians on their journey to their best health and wellness.  

Our employees
As an employee, you play a role in producing the highest quality products and services in health care, and Florida Blue is with you all the way. You're encouraged to be innovative and creative while you're given the freedom to create a fulfilling career with Florida Blue. We give you the tools and resources to be successful and reward you for your contributions. We're working toward the mission of helping people and communities achieve better health. At the end of day, working for Florida Blue is a great feeling.

Florida Blue is led by established professionals that drive our business forward through innovation, brand management, sales growth, and operational activities.

Our commitment to diversity
We embrace a culture that is accepting and understanding. And we employ individuals who fit within the culture. We encourage employees to celebrate diversity through employee resource groups including groups for veterans (VetNet), LGBT and allies (RESPECT), people with disabilities (possAbilities), Hispanics (HOLA), and generation y (gen.y), among many others.

From our most senior leaders who comprise our Diversity Council and throughout our organization, we're committed to a diversified workplace through people, ideas, disciplines, perspectives, and styles so that together we can make a positive impact on the customer, colleagues, and communities of Florida. We believe in recognizing employees for their contributions to the overall success of Florida Blue. And, most importantly, employees make lifelong connections with others who helped build a foundation for our innovative health care solutions today.

Company Summary
Florida Blue
Number of Employees
(904) 905-3341
4800 Deerwood Campus Parkway
Jacksonville, FL